There are two basic strategies in social media marketing,
- Active approach
- Passive approach
Active approach
Active approach in social media marketing dwells more on consumer engagement. Companies, organizations, and individuals are very active and responsive in social media as people are communicating with them online.
That is why it is important for these entities to keep their social media accounts active as people are expecting them to be engaged and reactive.
Passive approach
Passive approach is more on utilizing different platforms to know and hear your leads and customers’ thoughts on your products and services. Blogs, content communities and forums are few of the productive avenues on passive approach. In this way, we can see that social media is a useful tool of market intelligence. You may release articles and videos about your products and services, and see how people respond to it.
<digital marketing, strategies, approach, social media>
<digital marketing, strategies, approach, social media>
