Search Engine Optimization(SEO)

SEO is one kind of internet marketing strategies. SEO is the process of optimizing your content or website such a way that search engines show it as a top result for searches of a particular keyword. SEO helps to increase the quantity and quality of traffic to your websites, and it is increasingly being used by most of all the big and small scale business. It can also used for social promotion of your websites. SEO can help your business to grow and meet the business objectives. There are two types of Optimization,

On-Page Optimization:

On-page optimization is nothing but SEO on your actual website or blog to rank well among the top ranking websites, search engine always looks for the prominence and frequency of certain keywords on various facets on your site. on page optimization needs constant revision of the site in order to improve and maintain the ranking as well as it is also very effective for increasing domain authority through high quality content.

Things are need to consider while doing On site SEO:

Meta description

Meta keyword Tag

Keyword research

Keyword density

Page title

Body tags

Internal linking

Sitemap Generation

Analysis tool integration

SEO friendly URL Structure

Off-Page Optimization:

In off-page optimization there are many factors like link building, social media marketing etc. This technique improve the visibility of the website in search engine results. The most important factor in this technique is link building or backlink building for website. Link building is basically done by creating free blog websites available on the web such as Wordpress, Blogspot, and much more. Social bookmarking sites, Business listing sites are plays an important key role in off-page technique. Through this technique, you can generate organic traffic on a website.
Thinks are need to consider off-page SEO:
Article Submission Sites
Blog Commenting
Broken Link Building
Business Listing
Competitors Backlink Analysis
Forum Posting
Guest Blog Posting
Profile Creation
Social Bookmarking
Social Media Profiles