Search Engine Optimization(SEO)

SEO is one kind of internet marketing strategies. SEO is the process of optimizing your content or website such a way that search engines show it as a top result for searches of a particular keyword. SEO helps to increase the quantity and quality of traffic to your websites, and it is increasingly being used by most of all the big and small scale business. It can also used for social promotion of your websites. SEO can help your business to grow and meet the business objectives. There are two types of Optimization,

On-Page Optimization:

On-page optimization is nothing but SEO on your actual website or blog to rank well among the top ranking websites, search engine always looks for the prominence and frequency of certain keywords on various facets on your site. on page optimization needs constant revision of the site in order to improve and maintain the ranking as well as it is also very effective for increasing domain authority through high quality content.

Things are need to consider while doing On site SEO:

Meta description

Meta keyword Tag

Keyword research

Keyword density

Page title

Body tags

Internal linking

Sitemap Generation

Analysis tool integration

SEO friendly URL Structure

Off-Page Optimization:

In off-page optimization there are many factors like link building, social media marketing etc. This technique improve the visibility of the website in search engine results. The most important factor in this technique is link building or backlink building for website. Link building is basically done by creating free blog websites available on the web such as Wordpress, Blogspot, and much more. Social bookmarking sites, Business listing sites are plays an important key role in off-page technique. Through this technique, you can generate organic traffic on a website.
Thinks are need to consider off-page SEO:
Article Submission Sites
Blog Commenting
Broken Link Building
Business Listing
Competitors Backlink Analysis
Forum Posting
Guest Blog Posting
Profile Creation
Social Bookmarking
Social Media Profiles

Types Of Online Marketing

There are many types of online marketing. If you want to improve your business you need to use all online marketing strategies. There are 7 big tactics of online marketing,
1.Search Engine Optimization (SEO)
2.Search Engine Marketing (SEM)
3.Content Marketing
4.Social Media Marketing (SMM)
5.Pay-Per-Click Advertising (PPC)
6.Affiliate Marketing
7.E-Mail Marketing

<online marketing, SEO, SEM, SMM, PPC, affiliate, email marketing, types of online marketing>

Why Social Media Marketing?

Social media marketing has become the powerful marketing and communication tools, SMM is used to easily communicate with your targeted customers. There are two million active accounts in social networking sites such as Facebook, Twitter, Instagram, Youtube, Pinterest, Google+, and more.. SMM is an efficient and cost-effective way to reach the targeted customers and tell them about your products and services.
If people like your brand on social networking sites they will spread the word and you will reach the numbers of other customers.

<SNS, SMM, why social media>

Social Media Marketing Strategies

There are two basic strategies in social media marketing,

• Active approach
• Passive approach

Active approach

Active approach in social media marketing dwells more on consumer engagement. Companies, organizations, and individuals are very active and responsive in social media as people are communicating with them online.

That is why it is important for these entities to keep their social media accounts active as people are expecting them to be engaged and reactive.

Passive approach

Passive approach is more on utilizing different platforms to know and hear your leads and customers’ thoughts on your products and services. Blogs, content communities and forums are few of the productive avenues on passive approach. In this way, we can see that social media is a useful tool of market intelligence. You may release articles and videos about your products and services, and see how people respond to it.

<digital marketing, strategies, approach, social media>

Social Media Marketing

Social media marketing is the process of advertising and marketing your products or services via social media platforms such as
Facebook

• Twitter
• Youtube
• Linkedin
• Pinterest
• Instagram
• And more...

In social media marketing the user generated contents such as reviews, posts, comments about your products and services. This should be well utilized to create more traffic on the internet.

<social media marketing, digital marketing>

Marketing And Digital Marketing

Marketing

Marketing includes to go to the customers and interact with them about your products or services and it is used to create, keep and satisfy the customers.

Marketing includes advertisements and promotional activities through traditional medium like,

• TV & Radio ads
• Newspaper ads
• Telemarketing
• Brochure distribution
• Roadside banners
• Door to door
• Referral

Digital Marketing

Digital marketing is the marketing of using digital technologies, to reach to the targeted customers that are interested in your products or services.

It includes advertisements and promotional activities through android mobiles, social media, e-mail marketing, digital advertisements etc.

<Marketing, digital marketing, SEO, SEM, social media, advertisement, content, email advertise>

What is digital marketing?

Digital marketing is a method to marketing of products or brands or services  using digital channels, such as android mobiles, desktops, laptops, tablets, etc...

<digital marketing>